Morozov Confectionery Products took part in SIAL China 2023, Asia's largest international food exhibition, held in Shanghai.
We were part of a large-scale national exhibition display under the Made in Russia brand that included 64 Russian companies presenting their products at the event. It is worth noting that SIAL China 2023 brought together representatives from more than 4,000 companies from around the world, and more than 150,000 people visited the exhibition.
This event was held in person for the first time since 2020, when borders were closed due to anti-COVID restrictions. Our participation in SIAL China 2023 was a good opportunity for us to interact personally with colleagues from China. Representatives of Morozov Confectionery Products held 77 meetings with potential partners and discussed current issues with representatives of companies that are already our partners. The negotiations resulted in plans for further development of business relations.
Tasting sessions of our confectionery products were conducted as a part of the exhibition. They were aimed at getting valuable feedback from those who visited the event. It is important to note that exhibition guests left many positive reviews of the company products.
At SIAL China 2023, we presented our new Pecarro sandwich biscuits with vanilla and orange fillings and got the visitors familiar with the Victor Morozov and Pekarro international brands, as well as our Success Formula line.