As part of the autumn advertising campaign, large-scale marketing work was organized in major chain retailers in Rostov-on-Don. Branded biscuit stands have appeared in stores such as Magnit, METRO, Perekrestok, and Pyaterochka.
In addition to colorful stands, the city has also been decorated with advertising banners.
Sampling* was carried out in Auchan and Lenta hypermarkets. Customers were treated to Chocolate, Strawberry biscuits, and Success Formula biscuits with sesame seeds.
*Sampling is the distribution of product samples to consumers free of charge or as a bonus if one purchases some other products. Samples can be sent by mail, handed out in stores, on streets, etc